In a world becoming increasingly digital, it is easier than ever to build a business and have access to platforms to promote it. However, these platforms, with ever changing updates and regulations, can be a minefield, especially for small businesses.
Knowing where to start, where to place your business, and most importantly, where to invest both your time and money is difficult, and mistakes can be costly.
As a digital marketing agency, we work with lots of small businesses, helping them increase their online presence and improve their digital strategy. Whether it is tackling Google’s rankings, or engaging on social media, it is imperative that small businesses create an online persona.
Mark Wright, winner of The Apprentice and founder of Climb Online, the UK’s fastest growing digital marketing agency, has provided his top six tips on how small businesses can implement strong digital marketing practices, and achieve effective results on a budget.
1. Create a responsive website with strong CTA’s.
This will maximise conversions from traffic you already receive to your website, meaning more leads and sales for your business.
2. Ensure that you have an effective mobile friendly site.
42% of all traffic comes from mobile devices, and this is only increasing.
3. Google’s algorithm awards higher rankings for sites with greater user engagement, which means content must be interesting and engaging. Videos and interactive content are the best options for this.
4. As people often use Google to answer quick questions, it’s great to take advantage of this by having “rich answers” on your website.
For instance, if you own a dentist surgery, you should ensure your website answers questions like “what is a dental implant”. Google grabs this information and displays it in the SERPs, quickly providing users with the answer they need and enabling you to catch customers at the beginning of the buying cycle.
5. Ensure that your social media profiles are up to date with relevant company information, and keep them fresh with informative and valuable content.
Don’t sell through social posts, provide value instead.
6. Set up a company blog, and update it regularly with engaging content.
This is becoming increasingly important amongst Google’s ranking factors, and demonstrates to users that you are an expert in your industry.
Through adopting these six tips, your business should see an improvement in search engine rankings and conversions. Keep your online identity clear, relevant, and informative, and results will soon follow.