When was the last time you reviewed your business content? Does the thought of writing or reviewing hold back your plans? Well, I’m here to tell you to make it your next priority.
Good design will attract customers but without good content, they won’t hang around for long. You need your site to speak to customers. Once you’ve got their interest you need to keep them coming back for more.
A business blog is becoming an essential way of keeping in contact with your customers and letting them know what you’re all about. Inviting them to get to know you better via social media, sending them exclusive offers and generally keeping yourself at the forefront of their mind when they’re looking to make a purchase.
But it’s not just about being flowery and lovely and all that good stuff. Adding a blog to your website will increase your web traffic. Search engines prioritise new content in their search results so you really can’t afford to miss out.
As a small business owner your time is precious. You may find that writing always takes a back burner or perhaps you simply don’t know where to start. You’re a business person and you’re good at running your business, that’s what you do. It’s your speciality. You may not necessarily be a natural writer – why would you be?
Hiring a writer may just be one of the best decisions you make. It needn’t be a permanent arrangement. Perhaps you just need to see a few blogs to get your creative juices flowing – getting starting is always the hardest part! Or maybe you want to change the tone and feel of your site and feel a bit overwhelmed at the thought. Perhaps you’ve written something and just need a trained eye to help you edit and proof it.
Whatever the reason don’t delay any longer. Keep your content fresh and search engines happy – the rest will follow.