The word brand came from cattle ranchers, they would burn a symbol into a cow’s hide with a hot iron to clearly show which ranch it belonged to. This wasn’t just any symbol, it was unique and easil…
4 strategies for strengthening your Brand Equity
How much is your brand worth? Donald Trump values his personal brand at more than $3billion. While being knee-deep in international intrigue and political controversy aren’t problems most business …
Your Business Needs a Brand with a Distinct Tone Of Voice | Amy Beeson
Ultimately, you are the guardian of your business’s brand. That’s why I work with business owners to create a brand with them rather than for them. One of the best things about working with other m…
