The term ‘weblog’ was coined in 1997 by John Barger. From these early beginnings, ‘blogging’ has been a way of organising and commenting on areas of interest. With the emergence of search engines and, later, social media, blogging has become an established route to market for small businesses; it promotes fresh content which is good for SEO, whilst providing something tangible to share with audiences on social media. We’re here to give you a few hints and tips on why it is important for small businesses to have a blog…
Blogs are a fantastic way to get involved in some good quality white-hat SEO work. Blog content can be optimised for search engines, while engaging the reader – basically, it’s content people actually want to read. Too many businesses follow the idea that keyword-filled blogs are the way to go when it comes to increasing search engine rankings, but this is called ‘blackhat SEO’ and something to avoid. In a nutshell, black-hat SEO is spammy, keyword-stuffed blogs that make little or no sense to the human eye, whereas white-hat SEO is interesting, well-researched content. There are a number of different things SEOs do to influence a website’s search engine ranking and publishing frequent blog posts is one.
Chance to be a thought leader
Whether you have a 3D printing business or a corporate cupcake business, a blog can work wonders as a method of sharing your expertise. It’s an opportunity to give your business a voice and personality. This can include “how-to” guides, opinion pieces, answering frequently asked questions, list posts such as your top 10 favourites, or 10 of the best… This is your chance to become a thought leader in your sector, as well as boost awareness of your business. Sharing your blogs on social media, especially with other thought leaders, can potentially increase traffic to your website. You’ll be known for fantastic content, as well as fantastic products/services too!
Blogger outreach is perfect for almost any type of small business. Think blog exchanges and interview pieces with key industry experts. Simply draw up a list of companies or other bloggers you want to exchange blogs with and get in touch. No matter how big or small your business is, you’ll be surprised at the positive response. Some companies have even been known to start a blog on their website because they received an invitation to exchange blogs with a well-known company. The beauty of blogger outreach is that it doesn’t just stop after you’ve written a blog for each other. You’ll continue to support each other on social media through sharing a liking each other’s posts – an amazing way to build up your audience and forge a friendly community within your niche!