Business Awards are a growing industry, and one that are steadily becoming recognised as a useful marketing tool for companies, both new and established.
Awards used to be reserved for the giants of the business world but, with award categories for almost every conceivable business achievement, and for companies of any size, that is no longer the case. Still, the awards industry is often an intimidating one. Entering can seem overwhelming to a new business, but the benefits speak for themselves. Marketing opportunities, peer and client recognition, prize funding…even a nomination is enough to garner interest and exposure of your business.
And, in amongst the recognised entrepreneurs and achievers, are businesses that seem to win year in, year out. Their big secret? Planning
An award application can be a time-consuming document, sometimes requiring up to 12 hours worth of work, and there are a lot of additional factors you need to allow for – supporting information the judges may require, extra figures and facts needing approval and any other last minute changes the application may need. These obstacles can crop up in the 11th hour and, when companies hit them, they can end up submitting a rushed application or pulling out of the award completely. There’s nothing more frustrating that investing hours of work into a project that you feel less than satisfied with, submit incomplete or have to abandon altogether.
That’s where planning can save you. Make sure you have structure in your to-do list, applying for awards chronologically and with plenty of time. If the award has a deadline for the end of March? Set your own personal goal to have it completed a fortnight before. That’s two weeks worth of flexibility to allow for even the most mammoth of obstacles to rear their head.
Time is precious, especially when you’re a growing business. That’s why many companies choose to invest instead in an awards calendar. The bespoke document cuts out the entire planning process, saving you time and presenting you with all the information you need on every award relevant to your business, in an easy to read format.
The calendar is a vital tool in the awards process, giving a comprehensive breakdown of entry requirements, costs, benefits and deadlines for each award. The document maps out what your year in awards will look like, giving you time to plan ahead and equipping you with the knowledge to decide which awards are worth pursuing, what content will be needed and, most importantly: helping you hit those crucial deadlines.