Starting a business is an exciting time for any new business owner, but all too often one takes the leap without being prepared properly for what is about to come.
There are many aspects to marketing your business correctly but here are some key elements to get your business ready and raring to go.
Could you imagine Coca Cola without the red background and smooth flowing white text. Branding can be defined as the promotion of a product/business through advertising and a distinctive design. To understand how well your new business is branded, ask yourself these two questions:
Is my logo professional and well designed?
Does my business have an instantly recognisable style on all of its material?
If you answered no to either of those questions then your branding will need some work. The end result will be worth it however, as a strong & recognisable brand puts your business one step further up the ladder to success.
Which businesses don’t have a website in this modern era?
It is estimated that 45% of the entire world’s population are online. Yet it is also estimated that around 50% of small businesses do not have a company website. Can your business afford not to have an easily accessible website? A website often serves as the first or second point of contact for many potential customers. If they can’t find your business online, then they will find your competitors.
With a website comes a whole host of work to make it perform optimally, but the most essential part is just having one. Everything else can be done at a later date.
How long do you spend on social media every day?
There are over 2.2 billion active users on social media. That is around 30% of the world population. Searching for a businesses on Facebook or Twitter has become almost as popular as searching on Google. This makes it essential to have a strong social media presence.
Despite being the most difficult to get right, social media acts as a direct link between you and your audience so is incredibly valuable outlet. It may take a lot of your time and it may be frustrating for periods, but it can also be the most enjoyable form of speaking to your customers and provides a great insight into how your company grows as your following increases.
Marketing materials that you can touch feel are still a force to be reckoned with.
Despite the growth of digital (online) marketing, print marketing is still holding its own and that is down to the personal feel and staying power it offers. A flyer or leaflet that a potential customer can keep will stick around longer in the mind than anything seen online. Therefore all small businesses must consider what they can give for their customers to take away with them. Is it a business card? Is it a flyer? Is it a brochure? Whatever it is, it must fit your audience and your products/services.
After you have your print material, it is just as important to deliver them in the right way. How many times have you seen somebody slip the item they’ve just been handed on the street into the nearest bin? Get your material to your potential customers in the right way and they might just remember you the next time they need a product/service like yours.
“If you want to go fast, go alone. If you want to go far, go with others.”
Many businesses underestimate the power of business networking, but those are the people who fear the work part of net-work-ing. Building a strong support network can be a vital aid to any new business especially during the difficult initial period.
Many small business owners join networking groups for guidance as well as the referrals of business between members. Being surrounded by those in a similar position and those that have emerged the other side can give business owners the belief and support to be the success they want to be.
There is also a wealth of help & advice you can achieve outside of networking groups. Whether it is through an expert seminar or an industry event, asking for help isn’t a sign of weakness, it’s a sign of willingness to grow.
Now we know these may be a little frightening to small businesses, this is a lot of work that you may fear you don’t have the resources to accomplish. To those we will say this:
Don’t let your future self regret something that your business could have been if you had made the right choice today.