When you see the big-name brands such as Coca-Cola, Adidas and Apple nailing their marketing campaigns, it can seem as though only those with exponential budgets can win big in the eyes of consumers. But, budget isn’t everything in the marketing game – those with the smallest financial purses can still make a splash.
Marketing on a budget isn’t easy by any stretch of the imagination, but it is possible you just need to be realistic about what you want and can achieve. Money doesn’t necessarily mean success, and there are plenty of ways in which you can get your business in front of the right audience without spending a fortune.
If you’re in a marketing slump or want to revamp your efforts without breaking the bank, then keep in mind these five ways to market your business on a budget.
1. Create Brand Ambassadors
Your customers are the biggest brand ambassadors you can have; they’ve bought into your products or services so they can personally vouch for how great your business is. Word of mouth is one of the biggest assets your business can have – so utilise it!
Good customer relations are invaluable, so ensure that you’re putting customers at the heart of your offering. Too many businesses focus on acquiring new ones, but if you focus on the ones you do have, then they are more likely to have a positive experience with you. Thus, increasing natural referrals.
2. Utilise Data and your CRM
We’ve mentioned how customers are some of your biggest brand ambassadors and in order to make that a reality, you need to make that sure you know everything about them. Data and your CRM are your best friends in this scenario; without them you’ll be left stuck for information.
Delve into your Google Analytics to find out where your traffic is coming from and more about your audience, this will enable you to tailor your offering to those who are engaging with you. Keeping your CRM up to date will enable you to keep track of your customers and ensure you always have their details to hand.
3. Content, Content, Content
The phrase ‘content is king’ may be slightly outdated but if your website doesn’t have a blog and you aren’t sharing your views or expertise on industry issues; then what are you doing to market your business? Content is one of the easiest and most effective ways you can improve your organic rankings.
It’s imperative you make any content that you do share relevant to your business. Don’t fall into the trap of writing about something simply because it’s what you’re personally interested in or something which has no relevancy to your business. Your content will be seen by everyone so you need to ensure it’s going to add value to your brand image.
4. Don’t Underestimate Events
Trade shows and exhibitions do still have their place in today’s digital world, you just need to ensure you’re using them to their potential. If you’re thinking of bringing out a trestle table and a popup banner, then stop right there as they are a much more sophisticated affair these days.
No one wants to be bombarded with a sales pitch, so consider what you can offer your audience that keeps you at the forefront of their mind for all the right reasons. Hand our smart takeaways which give your audience something which won’t end up on the rubbish pile; tote bags so they can hold all their event paraphernalia and USB sticks loaded with your portfolio and contact details are two handy ideas.
5. Get Social
Here’s the tricky part when it comes to social media; it isn’t always relevant to your business audience. There are just some businesses where an online presence won’t have an impact, so you need to consider whether creating and being active on social media will improve your business.
Social media isn’t easy – you need to ensure you’re actively posting content and engaging with your audience too. Tools such as TweetDeck can help you to manage your social media strategy as you can monitor industry or business related trends and topics without having to manually search each time. You can then ensure you aren’t missing out on anything which could benefit your business.
Marketing your business doesn’t need to cost the earth, you just need to ensure you start small and keep your growth steady. All the big names started somewhere, so remember that next time you feel as though your efforts aren’t having an impact.