“Hi I am Lulu and I am founder of Lulu & Nat. Lulu & Nat was founded in 2007 with a dream to create playful, bold designs for kids to live & dream in colour.”
Shortly before becoming a mother to daughter Eva (aged 3) my experience of moving to Mumbai with my partner Nathan, opened my eyes to the variety of colour and vintage Indian textiles throughout the culture. At the time, I was involved in design for Liberty’s & The Little White Company for children’s wear, so I already had good idea of what worked well in the family home. Being out in India helped me realise that I could create a line of bedding and nightwear that had a warm, welcoming feel but was still full of colour and intrigue.
Nowadays, I have two girls Eva aged 3 and Zoe 18 months, so being a mother is the most important aspect in my life. However, I have been fortunate that we source everything from home so juggling my business with family life is made easier in that regard.
Lulu & Nat has recently featured in the Guardian which focuses on our unique design. We have also been featured in The English Home and are due to be featured in Stylist which comes out on the 20th April 2016.
What inspired you to start Lulu & Nat?
I was living in India with my then fiancée now husband and I felt so inspired by being surrounded by such amazing craftsmen so I decided to set up Lulu & Nat which is a mixture of English prints mixed with exotic Indian colours. I felt really inspired to design bedlinen / homewares for the family and since then it has flourished.
What are the biggest challenges of starting and running your own business, especially since now you have Eva and Zoe in your life? How do you solve those?
I was very lucky to start my business a couple years before I had Eva & Zoe. Starting up a business is even harder work than running it day to day. Having set it up before having them I can definitely say running a business and running a family is a constant juggling act. I have a wonderful nursery (Archway children’s centre) who help me with 3 days a week childcare and my husband at times can help me when I need to travel to India to source all my products & designs.
The skills you have acquired from being a mother and being in business, do you find that some are transferable?
My business is a homeware company selling bed linen for babies, kids & parents. It’s a family lifestyle business. So having kids has massively helped. My home is full of our products and my kids sleep in our bed linen so this has massively helped selling my products knowing that I love them and love having them in my home. I find that I can multi task better and I prioritize my time better.
As you know, running a business means taking on added responsibility. What key advice would you provide to a mum who wants to start a business?
The hard work and extra responsibility is worth the flexibility buts its very important to be disciplined. Its also really important to have a supportive partner. Also to remember that growth and success may take a bit longer also having a family to look after. The slow game! The hare and the tortoise!
What are the major benefits you have found from being a working mother? Especially working on your own projects?
I am a mother of girls so it is important in our family that they see me as a role model. I think it’s really important for women and mothers to earn their own money, to have their own bank account and to have a career that is their own. Most importantly that they are doing it for themselves NOT their husband or their kids. This is a massive benefit. Running my own company means that I can spend quality time with my kids and that I can be there at the most important stages of the childhood. I can plan my own agenda and it is always based around my kids. Their dates are the first ones to be put into my diary and they I work around them.
Where do you want to go with Lulu and Nat? What are your dreams for growing the business?
I have just designed a new adult collection. I would like to open a shop/showroom so this would be my
next step. A new collection is in work and should be on line in June so there’s lots to look forward to.