Is your business making the most out of LinkedIn? Check out these top five LinkedIn marketing hacks to grow your networks. If you’re new to social media, along with Twitter and Facebook, LinkedIn is one you should not miss for developing your business network. It’s not as daunting as it may first seem. Here’s some key tips to encourage you to develop your connections and boost your business.
1. Bulk out your profile – This is the most time consuming but the most beneficial part of using LinkedIn; setting yourself up so that you are attractive to other users. It’s known that users with complete profiles are 40 times more likely to receive opportunities. Go into as much detail as possible about your business, what experiences you have and where from. Make sure you add in your photo – who wants to do business with someone they can’t visualise? Start by asking friends and colleges for testimonials and recommendations. Get them endorsing your service as soon as possible. It’s a great chance to re-connect with any influencers you might already know. Asking them to write a few lines also means you can use it on your website!
2. Connecting with a purpose – It used to be that to attract attention, you had to waste time browsing through other people’s profiles. This would register that you had visited their profile. Ideally, they would visit your profile in return and you could then begin a dialogue. Now there is autopilotforlinkedin.com, an amazing tool which does some hard work for you. For a monthly charge a it will search and view 800 profiles a day, generating interest and raising your own profile on LinkedIn.
3. Personal messaging is your best friend – It’s great when people want to connect, but it’s so much nicer and much more rewarding if you respond with a personal message. Start by reviewing their profile
then responding with a personal touch – this is key. Say more than thanks for getting in touch. What makes them stand out? Do you want to know if they like what they see or that you’re looking for?
4. Keep joining groups – There’s over a million targeted groups available on LinkedIn. From software development in the aviation industry to women working in media in Canterbury. There is no excuse to be joining less then ten groups in your business sector. Actively join in group conversations that interest you. Check this on a daily basis. Don’t – don’t – don’t spam your groups as you could be removed. Share your experience within a particular industry. After joining groups, start asking questions on a weekly basis. I found sharing industry news or posting your own expertise also goes down well.
5. LinkedIn Pulse for Your Business – For businesses and thought leaders, publishing content on social media is a good way to build reputation, increase trust and reach a wider audience. LinkedIn Pulse is a blogging platform offering a great place to re-share content. Using tips from your groups write an engaging post. Publish it to your groups and try sharing it to your external social media networks, such as Twitter and Facebook.