Designing a website is no easy task. Trust us. We’ve been doing this for ten years now and our website is never going to be finished. We’re always thinking of new ways to improve the customer experience. But at least we have something to work with.
Designing your own website for the first time can be a daunting experience, fraught with more questions than answers. In a bid to make your life easier, we’ve come up with eight top tips to design your own website.
1) Use a template
It doesn’t matter if you don’t have any design skills these days. You can select a ready-made template which has the look and feel you want and simply edit the content and images with a hosting company that provides this option.
2) Don’t pay
You read that right. Don’t pay a thing until you have a website you’re happy with. Many providers will allow you to create your website first and simply charge you to host it when you’re ready to go live.
3) Keep it clean
Just because there is a blank space, doesn’t mean you have to fill it with something. The world around us is cluttered, but your website doesn’t have to be. Stand out from all the noise and embrace flat design and white space. A simplistic design is the perfect choice for a new website designer.
4) Do some research
Look at websites that you like, make some notes. Write down what you like about them and what you can take from them to use on your own site. From images to colours or their style of language. Your website should represent your business, but there’s no harm in taking inspiration from other people.
5) Visual hierarchy
Your eyes move in a certain pattern across a web page. Eyes tend to move top to bottom and left to right. This means anything that you want to have the most attention should be in the top left hand corner of your website.
6) Call to action
What do you want visitors to your website to do? Contact you? Browse products? Make it CLEAR and place calls to action on every page of your website. Guide visitors where you want them to go.
7) Get a second opinion
You can get too close to your own website. When you’re ready get a friend or colleague to try using the site and use their feedback to improve the layout and wording on your site.
8) Use a responsive design
Your website needs to be responsive, that means visitors can view it on different size devices like tablets and phones. Most reputable Site Designer websites will have this function already built in. Last year Google changed its algorithm to punish websites who weren’t mobile friendly by decreasing the site’s ranking in mobile search results.