Celebrating Global Entrepreneurship Week (GEW) with Business Crowd and The Game Changer Consultancy. Exclusive Interview with Jacky Sherman. Until 2003 Jacky’s career was in health care, culminating in 4 years as the CEO of the Royal National Orthopaedic Hospital. With no commercial network she turned to Asentiv ® when building her own coaching company. In 2013 she bought a franchise, and now teaches SMEs how to implement effective referral strategies to grow business and the bottom line.