Lots of people think negative feedback is a bad thing, I on the other hand think it is a genuine opportunity to make a difference.
Good or bad feedback at least people are talking about you, better that than not knowing you exist.
Embrace negative feedback, it’s a positive in disguise. Branding is a great example of this. Not everyone has an iPhone, but the majority of people know what they are, and have an opinion. When starting a new business or launching a new brand it’s all about making people aware of your existence and creating a desire to buy your product.
We recently launched my new personal brand, Alison Edgar, The Entrepreneur’s Godmother. As part of our launch, we had a stand in London at one of the UK’s largest business exhibitions. My logo is big and pink and therefore, so was my stand. We took a risk, at an event full of attendees in corporate suits, we stood next to our sparkling stand wearing bright pink T-shirts, tiaras and waving around our plastic
Did we push the boundary a little too far, after all we did look like a scene
from an Ibiza Hen weekend?
The answer is yes and no, in life, you can please some of the people some of the time, but you can’t please all of the people all of time. I wanted to be different from the hundreds of other businesses exhibiting, I didn’t invest that much time, money and effort so I could just blend in with the crowd. My vision was to stand out and be remembered, and we certainly achieved that.
This was proven the following week, on a follow-up call with someone I met at the show. He had gone back to his shared workspace and was talking about our brand to an adjoining company. The non-attendee said “Yuck I could never do business with someone like that”.
Some people would take that as a negative and get defensive or low. I take it as a BIG FAT, YES!!!!! People are talking about my brand…in marketing terms, this is a fantastic result for a newly launched product.
So someone doesn’t like the way we exhibited ourselves but they remembered us and they are talking about us and that’s what counts, you don’t hear Apple complaining every time one of their iPads or iPhones gets a negative review.
The attendee is now a client and has already implemented the sales techniques he learned on our Easy Peasy Sales course to win new clients. This has already generated more referrals for us, so by standing out, our risk paid off.
For those of you just starting out, trying to get your business known and your brand recognised, don’t be put down or pushed back by negative comments, its better that you receive negative feedback than for people to not know you exist.
If the research shows there is business potential, then stand up for what you believe in, and find the customers who love your brand as much as you do.