Anyone can build a site or get one built, but the questions are how does yours drive the right traffic to it and most importantly how does your site maintain that traffic. There is a big disconnect in the market at the moment between rushing to build the cheapest site possible and having a targeted website that does what it is supposed to.
Online advertising, also called online marketing, online sales, or Internet advertising, is about using the Internet to deliver promotional marketing messages to a large population of online consumers. It can include email marketing, search engine marketing (SEM / SEO), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
Build a business website that helps your business grow.
A low budget websites are normally designed and developed by people who has no interest in how many clients you attract. They get paid for building you a website that looks nice. A nice-looking website is an increase risk on your investment as it’s not focused on bring you new business. Let have a look why.
Growing your business by networking only works when you do, going out to network is a time-consuming activity. Referrals are great, as is repeat business, but they only contribute ‘organic’ growth to your company. Going from £10,000 turnover to £50,000 or £200,000 to £1,000,000 requires a lot more than organic growth – it takes a systematic approach to generating new leads and converting them to clients. Your website should play a huge role in growing your business. Unfortunately, 98% of website owners fail at understanding new client acquisition.
3 quick tips getting started.
01. Have an objective
You should have an overall objective that complements all your call- to-actions. For example if the objective of your website is to get more Facebook followers, then showing off your social features should be the main focus of the home page.
02. Define your needs
The clearer you are, to your designers and developers, about what you want to achieve, the more likely you are to get the results you’re after. In simple terms. The more detail the better. Starting on a good footing and show the developers that you are confident about the direction of your business.
03. Have the targeted content?
Make sure your visitors can understand what you do and how you are unique within 4 seconds of landing on your homepage. If it is hard for someone to know what to do, you leave the user guessing and turned off buying.
3 quick tips start converting.
01. Create content for each stage of the buying cycle
The buying cycle is the process individuals go through when considering a purchase. There are at least four stages in this cycle: Awareness, Interest, Consideration, Purchase.
You can’t just use any old words and plonk them on to your website. They simply won’t do the job. What you need is a copy that is crafted in a way that is proven to capture the attention of people online.
02. Make your call-to-action easy to spot & compelling
Your call-to-action button must stand out on the page so that visitors can spot it the moment they land on the site. The copy needs to convey the action you want people to take along with the benefit they’ll receive in return (for example, ‘Click here to get your free report’).
03. Use more than one method to get visitor Sales
I recommend using both traditional and online advertising to attract visitors to your website to boost your success rates. For example, you could use direct mail advertising along with PPC (Pay per Click) advertising and Facebook posts to drive traffic.
The look and tone of your website needs to correspond with the campaign that supports it to reassure visitors they’ve arrived at the right place. The trick is to look like you are active on all mediums.
In 2011, Internet marketing revenues in the UK surpassed those of television and nearly exceeded those of broadcast television. Online advertising is widely used across virtually all industry sectors. A website designed with marketing queues is a very important step to successfully growing your business online. Don’t just get a website to join the gang, get it to make you grow!