As a new mum and managing director of JournoLink – I am both passionate about female entrepreneurship and giving even the smallest business the opportunity to showcase their success.
After spending several years in the PR world I realised that it was extremely difficult for small businesses to fully engage in the industry as they simply did not have the funds or time to run their own PR campaigns. This prompted me to create JournoLink, a quick, affordable and easy to use online PR tool that gives small business the opportunity to manage their own PR.
2 years in and I decided to make my working career more complicated …I became a mum! I now have a new respect for working mums as my time consists of juggling meetings and dirty nappies!
As a mum I have found that I had to develop a multitude of skills from functioning on no sleep, juggling several tasks at once and being directional… there’s no time to faff around, you have to get things done now! PR is very much the same, it is a great way to get exposure without the ‘faff’ of advertising and marketing. There is a lot of value in using a PR tool as it allows you to develop your unique media profile as well as building standard press and media relations. As a mumpreneneur it is important to understand how doing your own PR can help you get exposure for your brand. Here are 4 pieces of advice from my own experience as a working mother:
Build your reputation, brand and image
Use the fact that you are a working mum to your advantage! While your PR must meet the needs of the journalist, you can tell your story in a way that helps endorse your brand and image. Having a slightly different angle, such as being a working mother, is an attractive hook for journalists.
PR is the affordable option
Unlike the costs attached to advertising and advertorials, using PR will save you money as you are not directly paying for your coverage. If you work in a small business you know what it is like to have to watch every penny.
Try to build relationships with other businesses or organisations. Third party endorsement gives your content credibility. This is really important when starting your own brand, especially if the business is sensitive such as dealing in health or childcare.
You gain value from third-party endorsements. PR results are tied to placements secured and conversations started. When used effectively, PR can be a valuable marketing tool benefiting your business. PR is not the only answer to a strong marketing campaign, but it is an important element in order to build strong brand credibility and value.
As a working mum myself I know all too well that time is of the essence – so I have tried to create a PR tool that allows others to engage in PR in the best way for them. Tools like Journolink (www.journolink.com) allow you to create your stories quickly, easily and affordably … allowing for more play time with your little ones!